Peugeot / King of the Court

The “King of the Court Challenge” allowed tennis amateurs and pros alike to test their skills during a time period of one week @ the ABN AMRO World Tennis Tournament in Rotterdam, Netherlands.

Our game development team created a custom tennis challenge to cater to the agencies needs, in close contact with main sponsor Peugeot. The challenge consisted of hitting a moving target and was broken down into three main categories, that were used to score each individual challenger.

Statistics show an incredible level of engagement, as the game was started almost 2000 times in a time span of 7 days, so almost non stop, uninterrupted play. Players could win a training session hosted by the “Next Gen Lions”, or the best Dutch youth players, as well as a trip to the semifinals of the French Open!

Thanks to the help of our local distributors @ Court Performance NL, we were able to achieve a real in game challenge, that accurately showed which skill set was needed to achieve a top score. I.e. top players also received top scores.


Seeing how I stacked up against the pros was the best part. I now know which areas of my game I have to work on!

Wim, 17