29 Aug Movistar / Rafael Nadal
The 10 Day Movistar activation at their Flagship Store @ Placa Catalunya featured an interactive Twitter keyboard, where fans of all ages could tweet their support @ Rafa Nadal, wishing him luck at Wimbledon! This was achieved by programming the keyboard in Spanish and adding autofill options to create tweets directed at the account @MovistarVamosRafa. This produced traffic amounting to over 1K Tweets and thousands of interactions.
This was so much fun – I finally got to play tennis just like Rafa!Montserrat, 14