Movistar / Rafael Nadal

The 10 Day Movistar activation at their Flagship Store @ Placa Catalunya featured an interactive Twitter keyboard, where fans of all ages could tweet their support @ Rafa Nadal, wishing him luck at Wimbledon! This was achieved by programming the keyboard in Spanish and adding autofill options to create tweets directed at the account @MovistarVamosRafa. This produced traffic amounting to over 1K Tweets and thousands of interactions.

In-Store activation at Movistar Flagship Store, Placa Catalunya, Barcelona


This was so much fun – I finally got to play tennis just like Rafa!

Montserrat, 14