18 Feb ASICS Flagship Store Activation – Barcelona
Our latest activation in the world of retail took place at the ASICS Flagship Store in Barcelona, located on the illustrious Avinguda Diagonal.
Over the duration of 2 weeks, our LED MultiBall system was accessible to be played outdoors in front of the retail space during store hours.
Passerby and interested players could participate in a branded ASICS game challenge to win vouchers based on their scores, which in turn could be redeemed directly in store.
This led to an increase of a whopping 50% more traffic of in-store shoppers and a sales increase of 11% in total in comparison to the same time period in 2018.
I was able to showcase my racket skills, have fun AND win a 40% voucher, that I immediately redeemed for Christmas presents. This should be installed in every store, my kids would not want to leave!Xavi, 38